Monday, January 29, 2024

Genre, Target Audiences and Production Companies

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Market Segmentation Analysis 

Characteristics 

Demographics 

Age group 

Teenagers, outgoing, 

Race 

Variety 

Gender 

Female 

Class 

Social 

Psychographics 

Interests 

survival, technology, friend groups. 

attitudes 

Anxious, hopeless, Amused, friendly  

personality traits 

Friendly, non-social, confused 

values/beliefs 

Faith, enjoyment, adventure, humanity  

 


 

  • Accessibility to film genre. 

  • Where do they usually watch movies? (cinema, online: which websites, etc.)  

Our target audience usually watch movies at the cinema or online. Such as apps called Netflix, Tubi, HBOMax etc 

  • What socio-economic group do they fit into?  

The group is more fitted into the living condition group 

  • What type of film openings do they usually prefer? 

They prefer heavy editing. 

 

  1. Production Companies that produce films 

 

Production Companies 

Film Titles  

Budget 

Gross 

1.esmall corp 

Leave the world behind 

120million 

299.3 million 

2.Universal Studios 

Knock at the cabin 

20million 

34milion 

3. Marvel entertainment 

Spider-Man: Across the Spider-Verse 

100 million 

690 million 






RELECTION:  The production company my team will be researching is Esmail Corp and the movie is Leave the World Behind 
Our reason for choosing Leave the World Behind is because 


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